ABOUT ME
My name is Joseph Cerullo. I'm an art director and designer located in Colorado with 10+ years of prepress and production knowledge. Currently, I'm working within the advertising and marketing industry.
I pride myself on being an enthusiastic collaborator and strategist with a dedicated work ethic. I provide effective hands-on involvement on all levels of the creative process from concept through design and development to final product delivery. My advertising and marketing background is extensive in print, digital, packaging, design and branding.
I've had the privilege to work with some of the best international brands and local shops and agencies. In short, I enjoy working through all levels of the creative process and the insightful people that are connected within it.
RE/MAX, LLC – Denver, Colorado (2012 – 2019)
Senior Art Director (Jul 2017 – May 2019)
Art Director (Oct 2015 – Jun 2017)
Senior Graphic Designer (Oct 2012 – Oct 2015)
Managed and directed creative team of designers for RE/MAX global headquarters. Engaged designers in collaborative brainstorming sessions and lead creative process for print and digital assets from conception to completion. Responsible for development of integrated corporate marketing and advertising campaigns including: trade show booths, collateral systems, global communications and annual reports. Used recruiting campaigns to increase global, commercial and luxury agents from under 80,000 to over 120,000 agents in over 110 countries and territories. Department lead for the initial launch of new mortgage company, Motto Mortgage including brand standards and identity.
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• Creative Strategy
• Digital and Print Advertising and Marketing Campaigns
• Annual Reports
• Event Booths
• Brochures
• Corporate Communications
• Newsletters and Fliers
• Trademark and Graphic Standards
• Daily Creative Team Management
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Client List: RE/MAX, LLC (Residential, Luxury, Commercial, Regional, Global, University, Recruiting, HQ, Events, PR and Investor Relations) and Motto Mortgage.
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WORK HISTORY
Transwest Truck Trailer RV Corporate – Brighton, Colorado
Brand Marketing Coordinator + Designer (Nov 2019 – )
Support all departments and national accounts to increase revenue and market reach. Designer and coordinator for multiple local and national locations across U.S. and Canada. Responsible for art direction, file creation, retouching/color correction, branding and social presence. Designer and coordinator of advertising including digital and social assets, print collateral and branding. Photographer videographer of products, personnel, events and locations for use in marketing promotional and recruiting efforts.
Client List: Transwest Corporate, Transwest Automotive Groups, Summit Bodyworks, Mammoth Graphics, Antero Adventure Motors
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TDA_Boulder – Boulder, Colorado (2+yrs.)
Senior Designer (Jun 2010 – Aug 2012)
Collaborated with directors, copywriters and clients to work on award-winning advertising campaigns for local and national clients. Worked in a fast-paced agency and developed graphic design projects including: packaging, brochures, print and digital ads, infographics, social media, trade show branding, billboards and signage.
Client List: Webroot, Hapa, Newton Running, 1% for the Planet, Avery Brewing Company, Ace Scholarships, Russian Standard Vodka, TriNet, Boyer's Coffee, 1stBank, Circle Foods and Tortilla Land
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Freelance Creative – Denver, Colorado
Self Employed (2009 – Present)
Provide freelance creative services for each unique project and client.
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• Prepress File Review
• Logos
• ID Packages
• Postcards
• Fliers
• Custom Illustrations
• Brochures
• Advertising and Marketing Collateral
• Creative Strategy
Leanin' Tree – Boulder, Colorado (1+yrs.)
Product Designer (2008 – 2009)
Designed new products, print collateral, catalogs and marketing materials. Directed photography and worked with international artists, illustrators and photographers for branding approvals. Collaborated with internal marketing department to promote products.
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Milesbrand Agency – Denver, Colorado (2+yrs.)
Senior Designer, Senior Production Artist (2006 – 2008)
Collaborated with art directors, brand managers, and clients to meet deadlines and budgets while producing award-winning print advertisements, billboards, signage and point-of-sale collateral. Delivered concepts, designed and produced final art while participating in brainstorms for new and existing clients. Assisted in designing websites, web banners, and e-blast campaigns. Provided pre-press graphic services including: final art file creation, color theory, retouching, color correction, typography selection, copy editing and proofing/preflighting digital files.
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The Integer Group – Denver, Colorado (10yrs.)
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Project Manager (CONTRACT 2006)
Electronic Point-of-Sale Developer (2003 - 2006)
Computer Designer (1996 - 2003)
Project Manager (CONTRACT) 2006 - 2006:
Managed Coors/NFL sponsorship projects including Super Bowl and Pro Bowl promotions. Interacted with clients while managing creative team projects, budgets and deadlines from start to finish.
Electronic Point-of-Sale Developer 2003 - 2006:
Developer/Website Administrator/Template Builder:
Created customized point-of-sale items for distributors. Liaison between agency and print vendors to fulfill distributor requests while maintaining site content and troubleshooting all ePOS website issues. Supervised creative team of production artists, supported distributors and managed outside print vendors.
Senior Computer Design Specialist 1996 - 2003:
Designed domestic and international packaging and point of sale advertising for Coors Brewing Company. Created prepress digital production files and provided project management services. Adhered to brand standards and legal requirements, produced estimates and billing, inspected, verified and approved vendor proofs and attended press checks.
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EXPERIENCE AND EDUCATION
Expert with Adobe CC (InDesign, Illustrator, Photoshop, Acrobat), Keynote, Microsoft Office Suite (PowerPoint, Word and Excel) and multiple project management systems including iMeet and Zendesk.
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• Advertising, branding and marketing experience (20+ years)
• In-house creative department and agency experience (1 - 500+ people)
• 15 years of training, supervising and managing employees
• Management, review and evaluation experience
• Strong communication skills
• Hand/digital illustration
• Color correction
• Photography retouching
• Estimate and budget management
• Brainstorming
• Copywriting and editing experience
• Package design
• Dieline construction
• Trade show concept and design
• Billboard and large signage
• Brand identity and standards
• Social media, social networking, web and mobile advertising knowledge
• Basic video and animation production
• Large format printer/plotter and RIP software experience
• Single and multi-page layout
• Server structure management
• Digital asset management system experience
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Art Institute of Colorado | Visual Communications Degree
Art Institute of Colorado | Quark Xpress Certificate
Art Institute of Colorado | Adobe Illustrator Certificate
Rocky Mountain Digital Arts Center | Adobe Print and Advertising Certificate